In the time-honored tradition of Hispanic street vendors, Ruben Gutierrez began selling paletas from a pushcart in Modesto, California, in 1991. The wonderful flavor and natural goodness of his hand crafted paletas quickly won customers.

Ruben insisted on authenticity — never sacrificing quality or cutting corners. Very soon, his small pushcart could no longer carry enough to meet the ever-increasing demand.

Today, Ruben, his family and staff continue to make paletas the traditional way.

They still use the same recipes and premium ingredients that originally made his paletas so popular.

Ruben and Lupe, his wife, take tremendous pride in sharing the amazing, unforgettable pleasure of Helados Mexico frozen treats, from Tropicale Foods, Inc!

Tropicale Foods, Inc. is a proud leader in delivering authentic taste experiences to people the world over. Look for these and other Tropicale Foods, Inc. tasty treats in the freezer section today!